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Grassroots Ad Program

Underground and DIY events like the Alien Run, the Greasy Dozen Run, the TARBALL Run, and the Gypsy Run are vital to the health and prosperity of today's scene. We appreciate the energy grassroots promoters invest in local events, so we want to lend a hand.

 

Photo by Nick Faught.

 

The ChopCult Grassroots Ad Program is our way of helping regional promoters make the most of their special events. To qualify for free banner advertising on ChopCult, here's what you do:

Step 1: List your event on the ChopCult calendar and invite your CC friends

. Do this, at least, three months before the date of your event to maximize penetration and impact. We can't provide free advertising to any promoter who gives us less than six weeks advance notice about their event

Step 2: Start a thread in the ChopCult forum and go viral on blogs, Facebook, and message boards. Again, do this sooner than later to ensure the largest audience for your early promo

Step 3: E-mail Chopcult admin that includes the following:

• A brief description of your event that answers the questions, Who, What, When, Where, Why

• Links to your event's page in the ChopCult calendar and Events forum

• Link to your event on Facebook

In telling us why and how you are promoting this event, please be thorough and descriptive. Paying advertisers spend thousands of dollars per month for online media, so what we're offering has real value. Please take the responsibility of promoting your event seriously.

If your event qualifies for free Grassroots advertising on ChopCult, here's what you'll get:

 

50,000 FREE banner impressions per month for up to 90 days before your event

(To maximize their effectiveness, your banners will be targeted to appear in the state(s) of closest proximity to your event)

 

If your event qualifies for free Grassroots advertising on ChopCult, here's what you must do:

Step 1: Make a digital flyer for your event that includes a ChopCult logo and send us all social media URL's to answer questions and improve promotion. Logos are provided below for this purpose.

Step 2: You must also cross promote and link ChopCult through your social media: ChopCult.com, www.chopcult.com, Facebook – www.facebook.com/chopcult and Instagram, www.instagram.com/chopcult using @chopcult and #chopcult.

 

IMPORTANT: Qualified events must be organized by and for working-class chopper enthusiasts. Campouts, free booze and music festivals, charity rides, and events of a similar philanthropic nature are perfect candidates for this program. Made-for-profit and/or highly commercial events (shop grand openings, parking lot sales, events with entry fees, etc.) do not qualify for free public service ChopCult advertising.

After reviewing your event description, we'll email you tech specs and instructions for submitting ad materials.

The ChopCult Grassroots Ad Program is designed to help the small-time promoter—not the experienced events management professional. If you want to promote for-profit events on ChopCult with geo-targeted banners guaranteed to reach your audience, send us an email and we'll customize a package based on the size, location and budget of your event.

 

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