If you are not hanging out with Chop Cult then you're probably Instagramming. Instagram has become all the rage for self promotion, new businesses and friendships. Your photos basically showcase your interests, talents and for some, your dietary intake. Josh’s feed enticed me as he takes a lot of photos of weekend road trips, his friends and his bike. He seems to be enjoying the simplicity of life and really enjoys his bike. A concept that many internet outlaws seem to forget, a bike isn’t built for the masses, it's built for the individual.